ALFA/WALA Sales & Marketing Certification Program
April 13-15, 2005
Alexian Pavilion
Milwaukee, Wisconsin
Register Online Today!
Join an elite corps of professionals - Mindy Manone
of Premier Care Centers, Rae Schweer of Alterra Healthcare and Kerry
Foy of Alterra Healthcare - as they show you what everyone is dying to
know. How can I make my marketing stand out above the competition, how
can I generate those extra sales, and how do I keep my facilities full?
We have packed three days to bursting with the topics that give those
who use them that solid edge over everyone else.
What is involved in the certification?
The courses are based on three volumes of ALFA University's Sales and
Marketing Curriculum: The Assisted Living Marketing Plan, The Assisted
Living Sales Course, and Networking in Assisted Living. After completing
these courses, the candidate must pass an open-book examination with
a score of 85 percent or higher to receive AIM's certification.
ALFA
Marketing Intensive
Creating an effective marketing plan -- Topics include analyzing the
marketing situation, creating a positioning strategy (understanding your
competition), generating leads and referrals, advertising, public relations
and networking, converting leads and referrals into move-ins, sales,
planning and lead management.
ALFA Sales "Ask, then ASK Again" Intensive
Sales intensive is based on the industry-specific "ASK, then ASK
again" sales model recognized by Mature Media as the best assisted
living sales program in the country. Some topics include the communications
cycle, active listening, building rapport, categories of questions, categories
of information, qualifying the customer, verifying, turning features
into advantages, the four-step presentation process, steps for handling
objections, moving the customer forward, closing the sale, and closing
strategies. A comprehensive section on the importance of full disclosure
is also included.
Advanced Marketing Intensive - case study
The Advanced Marketing Intensive includes the sales training plus comprehensive
training on networking and developing an assisted living marketing
plan. A one-day interactive program using case studies to address typical
marketing challenges. Fun. Very interactive. These programs have been
successfully used by some of the nation's leading assisted living providers.
To
be eligible to take the examination and obtain national certification,
you must attend all three sessions.
Mindy Manone: Mindy Manone is the Director of Marketing
for Premier Care Centers. With a Bachelor's degree in Marketing and Organizational
Communication, Mindy has 10 years combined experience in Sales and Marketing
of Residential Apartment Communities, Health Care Communities and corporate
training.
Rae Schweer: Rae Schweer, Divisional Sales Manager
for Alterra, has been in the Senior Housing & Assisted Living Industry
for 12 years. Rae started in the industry in Chicago with Hyatt Hotel
Senior
Retirement
Communities and has worked in the Senior Housing Division of the Prime
Group, Inc., a worldwide real estate/development company and as Corporate
Sales Director for Brookdale Senior Living Communities in Chicago. Rae
has been with Alterra Healthcare for seven years in various sales, marketing,
training and systems capacities. She holds a BA in Music with an emphasis
on Music and Business from the Colorado University at Boulder.
Kerry Foy:
Kerry Foy, Director of Sales Development for Alterra Healthcare, has
been employed with Alterra for over 2 years where she has been in
a variety of sales, marketing and training positions. In addition,
she has held management positions in sales and marketing for both Independent
Senior Living and Skilled Nursing facilities. Working with older adults
has been her passion for over 14 years. Kerry received a Bachelor's
of
Applied Arts degree from Central Michigan University in Public Health
Education and Gerontology and has also completed post-graduate studies
at the University of Southern California in the areas of Gerontology
and Public Administration.
Location:
Alexian Pavilion, 9225 N 76th Street, Milwaukee, Wisconsin.
Directions:
From the East:
From I-43, exit Brown Deer Road West; go North/Right on N. 76th Street
approx. ¼ mile and turn left into the Alexian Village Complex.
Take the first left into the Pavilion parking area and follow signs
to the Alexian Pavilion.
From the West:
From I-45, exit Main Street East; go North/Left on N. 76th Street. Follow
the directions as stated above.
Accommodations: You are responsible
for your own reservations and costs. If you would like accommodations,
please contact the Courtyard Marriott – Milwaukee North at 800/321-2211
and ask for the special Alexian Village Rates. The Courtyard is located
on Brown Deer Road, just east of Alexian Village. A low rate of $89/night
has been negotiated by our friends at Alexian Village for your convenience.
Sales
and Marketing Certification is Available From WALA/ALFA
The price of this seminar also includes the National Certification
from AIM. This certification is not only nationally recognized, it is also
affordable. It allows you to train using the award winning sales, marketing
and networking courses that have become the industry standard for excellence.
Still
not sure? You should know that pursuing the voluntary certification program
offers you the opportunity to expand your base of knowledge,
while preparing you to run your operation more profitably and deliver
quality care. Undertaking a voluntary certification program is definitely
not something everyone will do. As consumers compare long-term care
options in your community, the fact that you and your co-workers have
gone the
extra mile with voluntary certification is a powerful way to set you
apart from your competition. Consumers value education and training
as a demonstrable commitment to providing quality care.
Expensive?
How many new residents would it take to cover these costs? This
course PAYS. WALA Members save $110 by registering for all three
days for only $490! Sign Up NOW - Early bird Registration Deadline is
March 28, 2004
Cancellation
policy:
No full refunds will be made after March 28, 2005. For cancellations
after March 28, a voucher for future WALA educational events will be
issued minus a $50 administration fee.
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