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Thursday Conference Sessions 1:30 PM - 2:45 PM
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Please note: Sessions May Be Subject To Change

 

Thursday, March 15, 1:30 – 2:45 PM Concurrent Sessions

 

Eeny, Meeny, Miny, Mo: Good Hiring Choices Do Not Happen by Chance

HR & LEADERSHIP

Laura Nolan, BA, Continuing Professional Education and State Registry Project Specialist, UW-Green Bay,  Green Bay, WI

The employee shortage means hiring the right person is more important than ever. Hire the wrong person and you’ll end up with a revolving door at your assisted living community — not only the “wrong” staff but your good employees too. This session puts a stop to potential staff drain by training participants on how to spot potential star employees, how to interview, and ways to set up your next new hire for success.

 

Marketing in an Oversaturated World

FINANCE & MARKETING

Michelle Nessman, Owner, Elite Business Systems, LLC, Alexandria, MN

Increased competition, savvier consumers, and information that’s accessible with just the click of a button make senior

living providers’ marketing efforts that much harder. Find cost-effective and efficient ways to reach your target audience with the help of subject matter expert Michelle Nessman. She’ll talk about achieving effective marketing in an oversaturated world.

 

Activity, Attitude, and Asking for the Sale: Is Your Sales Approach AAA Rated?

NEW TO AL

Lisa Richardson, Director of Marketing and Community Relations, Villa St. Francis, Milwaukee, WI

Raise the value of your daily sales strategies. Would you rate them AAA, like the highest rated investment bond, or are they stuck in junk status? This session will help you raise your daily sales activities to their highest potential. We’ll analyze your daily sales habits to see which ones are worth keeping — and adopt revenue-generating habits that’ll ultimately lead to higher census numbers.

 

Answers with Alfred

OPERATIONS & REGULATIONS

Alfred Johnson, Director of BAL, Bureau of Assisted Living, Madison, WI

Attend this session for a frank and open conversation with the director of the state’s assisted living regulatory agency. Take this opportunity to ask him about assisted living regulations, the licensing process, what’s happening nationally in assisted living, the bureau’s initiatives, the staffing crisis, and much more.

 

QPR Gatekeeper Training for Suicide Prevention

SMALL PROVIDER

Shannon Butcher, Staff Development Program Specialist, Sun Prairie, WI

The QPR (Question, Persuade, Refer) Gatekeeper session is designed to raise awareness about suicide and to improve the

identification and referral of people at risk. This session will replace common myths with facts in an effort to fight the stigma. Learn how to recognize someone at risk, how to ask the “S” (suicide) question, persuade a suicidal person to accept help, and refer the person to resources. Research shows that suicide is the most preventable death and, therefore, we have every reason to hope.

 

Dementia-Related Behaviors: Who Is the Behavior Bothering – the Resident or You?

MEDICATIONS

Pam Gaurkee, RN, BSN, Regional Director of Health Care Services, Brookdale Senior Living, Milwaukee, WI

Christine Thill, RN, CADe, Founder, MNU Futures, LLC, Suring, WI

This discussion will explore appropriate and inappropriate reasons for the use of psychotropic medication to manage dementia-related behaviors (DRB). We will also look at alternative measures for reducing the anxiety and stress that initiates or compounds the fear and frustration experienced by a resident. And we’ll share ideas on staff education, usage of individual service plans, and collaborative efforts to avoid many DRBs from the onset.

 

DIAMOND PARTICIPANT SPECIAL SESSION

Dennis Yadon, CPHQ, Diamond Program Director, Wisconsin Assisted Living Association

 

Honoring Choices, Balancing Regulations

RESIDENT RIGHTS, CARE & SERVICES

Kim Marheine, Ombudsman, State of Wisconsin Board on Aging & Long Term Care, Madison, WI

What’s the right thing to do? It’s a constant question when juggling the decisions of residents, caregivers, and ever-evolving regulations. This session will facilitate a discussion of the benefits and challenges of honoring choices when a resident’s wishes conflict with the expectations or preferences of others or where there’s a perceived regulatory risk.

 

Pain – What It Is and How to Treat It Without Opioids

Jesi Hirsch, RN, President, RN Patient Advocates of Madison, Madison, WI

Bring some relief to the debate in your organization about how to best treat residents experiencing pain. Attendees will learn about pain and how it affects people differently. They will also learn a variety of pain-relieving techniques, as well as information about low-dose Naltrexone (LDN). 

  

Make Your Website a Lead-Generation Machine for New Residents

FINANCE & MARKETING

Eagan Heath, Founder, Get Found Madison, Madison, WI

Let’s be clear: You shouldn’t have to tell people to go to your website — they should come to you because they found you online first. You shouldn’t struggle to fill your units — you should have a waitlist. Learn why and how to use the latest online marketing techniques to reach your target audience, bring them back to your site if they didn’t contact you the first time, and convert them into offline tours and move-ins.

 

Culture Changes: Collaborative Strategic Planning

CEO & RESEARCH

Patrick Carroll, Manager – Health Care Consulting Practice, Wipfli LLP, Milwaukee, WI

Michael Edwin, Director, Wipfli LLP, Westchester, IL

As the senior living environment continues to evolve and challenges mount, how can leaders shift the culture in the

organization to ensure it meets strategic goals and objectives? How does leadership guarantee these decisions fully align with the overall vision and mission of the organization? Join this interactive session to learn about developing a  collaborative effort toward achieving effective strategic planning for your organization.

 

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