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Thursday Spring Conference Sessions 10:45 AM - 12:00 PM
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Please note: sessions may be subject to change.


Thursday, March 14, 10:45am - 12:00pm Concurrent Sessions


The Senior Living Workforce: Being an Employer of Choice When Workers Have More Choices than Ever


Brent Weil; Vice President of Workforce Development; Argentum; Alexandria, VA

With unemployment rates at near all-time lows, it's harder than ever to find and keep dedicated workers. This interactive session will feature Argentum's workforce solutions: new data about the senior living workforce, attracting the right workers, retention strategies, and developing our employees. With a focus on what's working for owners and operators, this session will help you prioritize and build a plan for success.


MUSIC & MEMORY®: Reducing The Use of Antipsychotic Medications and Improving The Quality of Life in Long-Term Care


Julie Hyland; Director of Wisconsin Student Programs; Music & Memory; Cross Plains, WI

In this session, we will discuss key elements for program implementation and an overview of resources and guidelines for best practices. We will compare the demonstrated use of this intervention to improve the quality of life for individuals with varying diagnoses and as an alternative to the use of anti-psychotic medications. You will learn of the use of the Music & Memory program in addressing the culture change initiative in healthcare today with innovation and intergenerational support.


What Are You Really Saying? The Impact of Non-Verbal Communication


Brandi Davis, Owner, B. Davis Directions, Windsor, WI

While the key to success in both personal and professional relationships lies in your ability to communicate well, it's not the words that you use but your nonverbal cues or "body language" that speak the loudest. Your facial expressions, gestures, posture, tone of voice, and level of eye contact are powerful communication tools. They can put people at ease, build trust, or they can offend, confuse, and undermine what you're trying to convey. This session will help you understand the impact of your nonverbal communication so that you can ultimately express what you really mean, connect better with others, and build stronger, more rewarding relationships.


Leveraging Resources to Strengthen Your Community


Stacie Hackl; Executive Director; New Perspective Senior Living; Howard, WI

Resources are short. Expenses are tight. Staffing is lean. Providers are faced with many challenges in strengthening their communities and quality of care while managing their people and financial resources. In this session, you’ll hear from industry leaders how to creatively leverage suppliers, service providers, and community partnerships and resources, enabling you to strengthen your community and services and improve quality of care. Hear about one community’s success in building innovative, multi-faceted partnerships. Leave the session with creative ideas to immediately hit the ground running, regardless of the size or location of your community.


2019: Back to the Basics


Katie Drea; Sales & Marketing Director; Aster Senior Living; Cottage Grove, WI

Learn strategies to boost sales. We will hold an open forum session to share ideas and effective sales and marketing habits. Topics will include advertising, drawing prospective residents in the perfect way, events and open houses, staff involvement, and community resources. Let’s get back to the basics and fill our communities.




Dan Klein; Stanford Graduate School of Business; Stanford, CA

Research shows that we don’t make decisions based solely on what we know. We make decisions based on what we know and what we feel. In the age of data overwhelm, whoever can craft their message as a story, and capture the emotions of their listener, has an unfair advantage. Stories don't just convey information. They enthrall. They captivate, transform and inspire. This hands-on, experiential approach will offer participants the opportunity, structure and guidance to craft and practice compelling stories.


Why You Should Join Diamond and WCCEAL


Kevin Coughlin; Policy Initiative Advisor - Executive; Bureau of Assisted Living - Division of Long Term Care; Madison, WI

Erin Boutan; Quality Improvement Director; Wisconsin Assisted Living Association; Madison, WI

Wisconsin Coalition for Collaborative Excellence in Assisted Living (WCCEAL) is an innovative public/private collaborative organized to improve the outcomes of residents living in Wisconsin assisted living communities. Come to this session and see why you should be part of this collaborative. You will hear about how this collaborative was formed and how WALA supports its members through this collaborative. The session will describe how the data repository was built with consumer satisfaction and quality measures. You will see a live demo of the website resource and the Clinical Resource Center and see how assisted living communities are improving outcomes. Information will also be shared about the national attention being paid to this collaborative and how you can take part.


Assisted Living Pharmacy Q&A: Discussion with Doug


Doug Englebert; Pharmacy Practice Consultant; Bureau of Technology, Licensing, and Education; Madison, WI

As consultants and advocates for residents, you have a lot of responsibility for the day-to-day clinical processes in your community. Attend this session for an open Q&A with the pharmacy practice consultant for the state. Receive answers about medications and processes and any other pharmacy-related questions you have!


Cyber Security 101


Joel Moyer; Account Executive; M3 Insurance; Madison, WI

Shawn Nesbitt; CEO; Simple Network Consulting; Madison, WI

This session is designed to inform you of the growing number of cyber threats and potential issues related to the use of email, the internet and related technology. As electronic health records and other technologies continue to replace pen and paper records it is critical that you understand and address the potential issues related to protecting your resident and employee information. We will provide the top threats and how you can address them and stay within budget.

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