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Thursday Spring Conference Sessions 3:15 PM - 4:30 PM
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Please note: sessions may be subject to change.


Thursday, March 14, 3:15 - 4:30pm Concurrent Sessions


Legislative Update!


Forbes McIntosh; Government Relations Consultant; Government Policy Solutions; Madison, WI

Are you aware of legislation changes that could impact your operations? This session will discuss legislative updates and regulatory changes, as well as what effect the budget will have on assisted living. Attendees will also learn what they can do to help the legislative process.


Online Marketing Techniques and Resident Recruitment


Eagan Heath; Founder; Get Found Madison; Madison, WI

As resident families and prospective employees spend more time online and on their smartphones, it’s crucial for your success that you market your organization where their attention is: online! Get Found Madison digital agency owner Eagan Heath will share a case study in which a nine-location assisted living company grew its occupancy 11.8 percent in 9 months using Google, Bing, and Facebook. He will also share ways to recruit staff via social media and measure the resident leads and employee applications you earn online.


The Value of Integrating Wellbeing Into the  Culture of Those Providing Care and Receiving Care


Tricia Dretzka-Kaye; Corporate Health & Wellbeing Strategist; Marsh & McLennan Agency; Waukesha, WI

In this session, you will learn how to educate and build evidence-based programs that will reflect a culture of well-being from employers to employees to residents. You will learn how to understand and meet the needs of all by providing structured and unstructured opportunities at all levels of employees and residents in the areas of active living, healthy living, family support, life balance, and chronic condition management. To attract and retain employees and residents, you must continually evaluate, support, and maintain these programs. With this focus, you will learn to maximize the independence and quality of life for seniors and those who take care of them.


Nurses in Assisted Living - How Do They Fit In?


Susan Schneider; Principal Consultant; Assisted Living Consultants Consortium; Delafield, WI

Clinical services coordinator, supervisor, educator, medication management, delegation - It can be a challenge determining how to most effectively have the Nurse fit in and benefit your organization. With resident complexity of care increasing and aging in place occurring, many organizations feel the need to have a Nurse on staff. Learn about how to effectively implement having a Nurse. Learn how the Nurse could benefit your organization and enhance the quality of services you provide.


Answers with Alfred


Alfred Johnson; Director of BAL; Bureau of Assisted Living (BAL); Madison, WI

Attend this session for a frank and open conversation with the director of the state’s assisted living regulatory agency. Ask him about assisted living regulations, the licensing process, what’s happening nationally in assisted living, the bureau’s initiatives, the staffing crisis, and much more.


What Senior Move Managers Can Do for Senior Communities - A Look into the Industry


MariAnne Gariti; Owner; Moving Foward; Cottage Grove, WI

In this session, we will share information and global statistics from the National Association of Senior Move Managers to introduce the growth and accomplishments of the industry. Our goal is to share details on how a Senior Move Manager can help families transition and help assisting living communities provide easier moves for potential residents.


Dining Room Etiquette


Christy Edwards; Marketing Dietitian; Martin Bros Distributing Co; Cedar Falls, IA

How would you rate the service level in your dining room? Dining services is one of the top areas that prospective residents focus on when seeking senior living communities. Let’s look at goals and solutions to move your dining program to a new level! Customer service, proper service techniques, and “front-of-the-house” food safety/sanitation will be addressed, including creative ways to get your team on board and engaged in a higher level of dining service.


Emerging Technologies for Care Providers


Geoff Ebner; Director of National Accounts; Direct Supply Inc; Milwaukee, WI

Joel Moyer; Account Executive; M3 Insurance; Madison, WI

Technology solutions are advancing quickly. From comprehensive care, medication and marketing solutions to adaptations of the Technology of Things from your personal life now being tested in communities right here in Wisconsin. Hear about some of the exciting developments and budget friendly solutions you may want to consider to improve your effectiveness and efficiency.

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