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Meet the WALA Team!
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Jim Murphy, Executive Director

Direct Line: (608) 442-0377


Jim has been the Executive Director of WALA since 1996. Feel free to call him with concerns, opportunities, and questions regarding Assisted Living.






Sarah Bass, Operations and Communications Director

Direct Line: (608) 442-0375


Sarah has been with WALA since 2007, coming from an assisted living background. Call her if you would like to know more about our advocacy efforts or would like to get more involved. She is the chief editor of the WALA Watch, WALA's quarterly newsletter, eBlasts, as well as the WALA website and social media outlets. 




Victoria Lauersdorf, Education Management Director

Direct Line: (608) 442-0378


Victoria has been with WALA since 2007. She oversees the WALA annual Spring Conference, Fall Symposium, 83.15 Administrator Courses, and other educational offerings. Call her if you are interested in sponsorship or speaking opportunities at WALA events.




Amanda Ryan, Education Program Coordinator

Direct Line: (608) 442-0376


Amanda has been with WALA since 2011. You may see Amanda at WALA's many educational events throughout the year. Contact her today about exhibitor opportunities at our upcoming events.






Dennis Yadon, Diamond Program Director

Direct Line: (608) 663-9901


Dennis started with WALA in 2013. He is the contact for the Diamond Accreditation Program. Call him today to get started on this quality management program available to WALA members!






Todd Smet, Outreach Director 

Direct Line: (608) 204-7446


Todd started with WALA in 2014. He reaches out to WALA members throughout the year at various events and meetings. He also coordinates networking opportunities throughout the state. Call Todd if you would like more information about sponsorship and promotional opportunities available to you.   





Nichole Mickelson, Operations Coordinator

Direct Line: (608) 442-0374 


Nichole is the newest addition to the WALA team - starting in 2015. Call her with your membership questions or to join our association today! 

Thank you to our 2018 Fall Conference Sponsors!

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